RE. Rachmad Eka Prasetyo

CREATIVE DESIGN + DIGITAL MARKETING

Creative work.
Clear purpose.

I turn ideas and healthcare information into useful visual content, digital experiences and practical marketing campaigns.

Rachmad Eka Prasetyo, S.Farm.
Bekasi, Indonesia

Three connected Senja Farma educational carousel slides about cholesterol
Senja Farma pharmacy website homepageOriginal Jenn Kids printable activity pages

DESIGN / CONTENT / DIGITAL EXPERIENCES

THE WAY I WORK

Healthcare knowledge.
Hands-on creative execution.

My work brings together health education, visual design, website development and local marketing. AI helps me explore and structure ideas. Manual refinement, reference checks and quality review shape the final result.

01

Plan

Audience, topic, format and a clear brief.

02

Create

AI-assisted exploration, design and production.

03

Review

References, readability and technical quality.

04

Monitor

Spreadsheet/Excel planning and performance review.

CORE PORTFOLIO

Selected creative work.

Senja Farma cholesterol carousel designSenja Farma educational and promotional feed post designs

01 / SENJA FARMA SOCIAL DESIGN

One brand.
Multiple content formats.

I manage the content system from topic selection and visual design to captions, publishing and campaign support. Health education, pharmacy services and product promotion share a consistent visual language.

My contribution
Content architecture, hooks, reference checks, carousel pacing, captions and reusable visual layouts.
Tools
Canva / Gemini / ChatGPT
View @senjafarma
Published Senja Farma pharmacy website homepage

02 / SENJA FARMA WEBSITE

A digital presence
built around trust.

A responsive website connecting pharmacy services, clear information and direct customer enquiry paths. I bring content structure and interface direction together with AI-assisted front-end development.

My contribution
Information architecture, UI direction, service content, mobile layouts, article navigation, sitemap/robots and conversion CTAs.
Tools
ChatGPT / Cursor / Next.js
Visit senjafarma.com

Shop and membership are planned extensions, rather than completed functionality shown in this case.

Jenn Kids original cover and activity sheets

03 / JENN KIDS ACTIVITY WORKBOOK

From a structured idea
to a printable product.

A 43-page A4 workbook for children aged two. I developed the activity structure, curated AI-generated assets, refined uneven linework and assembled the final print-ready PDF.

My contribution
Activity planning, prompt development, asset selection, Adobe Illustrator cleanup and page layout.
Tools
ChatGPT / Gemini / Grok AI / Adobe Illustrator
43-PAGE PRINT-READY PDF

04 / LOCAL META ADS CAMPAIGN

Small budget.
Measurable conversations.

Senja Farma / 4-6 March 2026
A local paid-media test built around awareness, clear service messaging and a WhatsApp action path.

Media spendRp111,169
10Chats
76Link clicks
4,899Reach
8,361Impressions

What the result shows

A modest local budget generated reported conversations and link activity. These outcomes inform the next creative and targeting tests.

Campaign toolkit

ChatGPT / Gemini / Claude / Meta Ads

Campaign snapshot reported in the healthcare portfolio. Sales and revenue were not tracked in this snapshot.

05 / COMMUNITY HEALTH ACTIVATION

Local service.
Lasting communication.

Community-facing health-check promotion connects a real service experience with digital awareness. The approach brings together social promotion, banners/flyers, vouchers and customer follow-up planning.

Public Senja Farma promotional flyer advertising free glucose checks
Health-check promotion
Senja Farma public-account photograph showing people outside the pharmacy at an activity
Public activity documentation

From awareness to a relationship.

  1. Awareness

    Clear local communication about the service.

  2. Trust and service

    An approachable customer experience.

  3. Follow-up

    Continued contact and repeat-relationship planning.

Selected public Instagram screenshots. The twice-monthly schedule in the healthcare portfolio is a proposed cadence; attendance and repeat-visit results are not claimed.

06 / AUDIO, VIDEO & CONTENT PRODUCTION

From a clear message
to a finished format.

Senja Farma prescription-service short-form video thumbnailSenja Farma pharmacy-enquiry short-form video thumbnailSenja Farma authentic-medicine short-form video thumbnail

INSTAGRAM / @SENJAFARMA

Healthcare content,
made for the scroll.

Angle and hook development, script/voice-over structure, B-roll planning, editing and CTA integration. Reels connect with feed posts and carousels through a shared editorial direction.

Tools
CapCut / Adobe Premiere Mobile / ChatGPT / Gemini
Watch public Instagram content
Evaluasi Akhir Pekan YouTube channel screenshot with published podcast episodes and thumbnails

YOUTUBE / @EVALUASIAKHIRPEKAN

Audio that supports
the conversation.

Long-form conversational content supported by recording workflows, Audacity cleanup, EQ and leveling, quality checks and export. Video editing and thumbnail production complete the publishing package.

Tools
CapCut / Audacity / Canva / Gemini for thumbnails
Listen on Evaluasi Akhir Pekan

THE TOOLKIT

Matched to the work.

Website development

ChatGPT / Cursor / Next.js

Planning & monitoring

Spreadsheet / Excel

Instagram posts & carousels

Canva / Gemini / ChatGPT

Instagram Reels

CapCut / Adobe Premiere Mobile / ChatGPT / Gemini

Campaign planning & delivery

ChatGPT / Gemini / Claude / Meta Ads

Video, audio & thumbnails

CapCut / Audacity / Canva / Gemini

LET'S WORK TOGETHER

Your next creative
project starts here.

Creative design, digital content, website work and practical marketing support.